|
|
|
|
|
What is Google Adwords Program |
|
Place sponsored ads in Google's search engine results page
Google sells sponsored advertisement listings at the top and to the right column of Google's normal search results pages, this listings are called Google AdWords listing. That means ads are related to a specific Google search on a particular search phrase or keyword. Also the same advertisement can appear on many keyword's Google search.
You pay only when only when your Ad in Google's sponsored listing is clicked. You can fix the amount which will be deducted when your Ad in Google's sponsored listing will be clicked. That will be according to the bid you made already on a particular search phrase or keyword. Google Adwords program allow site owners or advertisers to "bid" on the search phrases on which the advertiser is looking for a sponsored listing in Google search result. That means you agree to pay a certain amount (in USD or other allowed currency), each time someone clicks on your listing. This is why sponsored listings are referred to as pay per click (PPC) or cost per click (CPC) advertising.
Google AdWords ranks sponsored listings based on a number of variables including the CPC (bid price), click-through-rate (CTR) and landing page quality. This page explains how ads are ranked in more detail.
If your goal is to build visibility on search engines quickly, then Google AdWords is an essential option to explore. It can put you in the top results of many major search engines within a short period of time.
Google distributes its paid ads to other partners, with some major sites listed on the Search Engine Results Chart . This provides you with exposure to more potential traffic. When setting up an AdWords campaign, you may choose to have your ads appear in the Search Network and/or Google’s Content Network (AdSense), or you may opt-out of either. Rank In Google Web Directory |
|
|
|
|
|
|